QUBITS Seminar by Julia Cramer on "How to talk about quantum; about framing, metaphors and engagement on quantum science and technologies"

Quantum science and technologies are advancing rapidly, but what about public understanding and engagement? In this talk, Julia Cramer—leader of the Quantum and Society research group at Leiden University—addresses the importance of involving society in the quantum revolution. She shares insights from empirical studies on how quantum is framed in TEDx talks and news media, explores the metaphors used to describe quantum concepts, and presents findings from a quantum exhibition at a large music festival in the Netherlands. In a time of growing science skepticism, this talk highlights how communication, framing and dialogue are key to building societal relevance and trust in emerging quantum technologies.

Info about event

Time

Monday 16 June 2025, at 14:15 - 16:00

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Location

Dept. of Chemistry, Aud I (1514-213)

Organizer

Quantum Campus Aarhus

Event website

By Lise Refstrup Linnebjerg Pedersen

ABSTRACT

The current ‘second quantum revolution’ promises dramatic technological changes for society. While there is clearly an international push to quantum research and development, it also comes with societal responsibility. Now is the time to involve society. We live in a time of science skepticism. We know from climate debates and vaccine discussions that our current society does not just ‘believe’ in science. This is a very different cultural atmosphere than the times in which the classical computer entered society and people set foot on the moon. Besides that, quantum is often seen as spooky, too difficult or irrelevant to many people. We think that research on the impact of quantum technology on society is highly relevant. Understanding the concerns, questions and acceptance within societal groups will help to increase the societal relevance of quantum technology, as we will know in an early stage what specific groups in society need and expect from this new technology.

The ambition of my research group Quantum and Society at Leiden University is that social engagement, both of the quantum community towards society, and of society towards quantum technology, should be increased and improved in a well-considered way. Although there are quantum outreach activities, they are often not evaluated. Studies on the impact of communication by experts and media, the attitudes of social groups, empirical research on interventions such as popular science events and dialogues between scientists and society will contribute to improving and advising on the societal implementation of the promising quantum technology.

In this talk I will discuss the urge for and implications of research on quantum and society from a science communication perspective. I will discuss some of our research findings of our research group, such as the result of a framing-study on TEDx talks and news articles about quantum, findings on metaphors around quantum and our findings of a quantum exhibition at a large music festival in The Netherlands.

About the speaker:

Julia Cramer is an Assistant Professor at Leiden University, where she leads research at the intersection of quantum science and science communication. With a background in quantum physics, her work explores how to effectively communicate complex quantum concepts to diverse audiences, including students, policymakers, and the general public.

Her research focuses on public perception, education, and engagement with quantum technologies, aiming to bridge the gap between cutting-edge quantum research and society. She is particularly interested in how people understand and interact with quantum information and what this means for the future of quantum technology adoption.

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